Aishwarya and Abhishek sign a soaring Rs 25 crore ad deal
Bollywood is abuzz with rumours that golden couple Abhishek and Aishwarya Rai Bachchan have charged a whopping Rs 25 crore to appear in an ad for a beauty soap that Ash already endorses.
The mega deal with a giant corporate entity was finalized around four days ago and the shooting is likely to take place abroad very soon. Sources close to Bachchans reveal that Aishwarya and Abhishek Bachchan had been in negotiations with various product makers for a mega endorsement deal to enhance the value of Bachchan brand, but things took a bit longer to fall in place.
However, now everything has been finalized and deal is through for the first ever Aishwarya Rai-Abhishek Bachchan endorsement deal.
Adman Prahlad Kakkar says, “25 crore! Ash charges Rs 4.5 crore for international brands and Rs 2 crore for Indian ones.” He adds, “If they’re getting Rs 25 crore for an ad, it better be steamy – both need to be in the same bath tub, minimally dressed, and Abhishek needs to wax his chest.
The ad should lead to a debate in Parliament and the country should come to halt for a month.” Celeb manager Sonu Lakhwani says, “This figure is exaggerated given the state of the ad industry.
Abhishek and Aishwarya sign a soaring Rs 25 crore ad deal.
Tags: Abhishek Bachchan, Aishwarya Rai, Bollywood Actors, Bollywood Actresses